April 17, 2004


Congratulations to the Tampa Bay Lightining for their 3-2 win against the New York Islanders in the series clinching game NHL playoffs's first round.

The Bolts never were able to sell out the Forum Which Dare Not Speak Its Name, but then, the Isles gave away almost 8,000 seats to season ticket holders to fill up the Nassau Colliseum.

You have to applaud the Bolts for their various marketing efforts. First, the team's mascot, Thunder Bug, lived on the roof in an effort to stoke fan support.

Then the team tried other methods. Namely, the messiest press release ever created:


This frozen heap greeted us on Thursday. Not sure when it happened, but the team dumped a pile of ice shavings from the Forum rink and then planted this sign:


We had fun with it. I threw some at my colleagues. Even kept a cup of it in the freezer at work, just in case they win the Stanley Cup.

Now, you might think the ice wouldn't survive in Florida heat, but damn if it didn't survive.


This was Friday at about 2 p.m.

If the Bolts keep winning, they can dump all the ice they want.

Posted by Jeff at April 17, 2004 03:50 PM | TrackBack

Thunder bug should take a chainsaw to a shark, out on the ice, when the sharks come to town.


Posted by: Chris Genola at May 13, 2004 10:47 PM