March 09, 2005


This story [Link] reminds me of that scene in "American Beauty" when Lester Burnham looks at his cheating wife and says, "You don't get to tell me what to do ever again."
McDonald's has a suggestion for Americans, who are becoming obese in alarming numbers: get some exercise.

The company, under fire from those who say its food plays a role in the nation's obesity problem, introduced a marketing campaign yesterday promoting physical activity as part of a balanced life. The theme: "It's what I eat and what I do ... I'm lovin' it."

The campaign includes commercials that largely dispense with traditions like showing the product, the restaurants or people eating food. One spot even tells viewers, "Maybe you should spend less time with your TV."

Yeah, and maybe you might want to do something about the 40 grams of fat in your Double Quarter Pounder With Cheese.

Posted by Jeff at March 9, 2005 06:49 AM
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