McDonald's has a suggestion for Americans, who are becoming obese in alarming numbers: get some exercise.
The company, under fire from those who say its food plays a role in the nation's obesity problem, introduced a marketing campaign yesterday promoting physical activity as part of a balanced life. The theme: "It's what I eat and what I do ... I'm lovin' it."
The campaign includes commercials that largely dispense with traditions like showing the product, the restaurants or people eating food. One spot even tells viewers, "Maybe you should spend less time with your TV."