SIDE SALAD - Everything crunchy is good.

NOW READ THIS

Got a couple bylines today, one on workplace food theft, the other an interview with Darren Rovell about his book "First To Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon," a chronicle of the creation and supremacy of Gatorade.

Rovell covers sports business for ESPN.com and also keeps a pretty interesting Gatorade blog.