March 02, 2004
BEST PART OF THE OSCARS
NOBODY'S TALKING ABOUT
Here's a switch: the Oscars were worth watching for the commercial interruptions instead of the show.
The New York Times (free registration required) has a story about the strength of this year's spots. Especially the "Caddyshack" ad featuring Tiger Woods in the Bill Murray role as Carl Spackler, the head greenskeeper at Bushwood. The fact they did it on the night Murray was nominated was brilliant.
The AmEx ad with hyperperfectionist Martin Scorcese criticizing his newphew's birthday party snapshots at the 1 Hour Photo was hilarious. Best tag line: When Scorcese calls his nephew and says, "Hi, Uncle Marty here. How'd you like to turn 5 again?"
I know this makes me sound like a complete and utter tool, but every time I see an American Express ad, I think, "Damn, I wish I was that smart." I've yet to see one of their Tiger Woods ads that wasn't great.