SIDE SALAD - Everything crunchy is good.

NIKE GOT BACK

Rich at work sends along this note:

You have to admire the inventiveness and psychological manipulation that is today’s modern advertising world.

This is from a media newsletter I get:

Nike effort celebrates the body real
Taking a page from Dove's "Real Women, Real Curves" campaign, Nike has introduced a print effort that features women's "big butts, thunder thighs and tomboy knees." The ads, via Nike's longtime AOR Wieden + Kennedy Portland, features six different parts of the body, including a posterior in an ad that shows a well-rounded butt and copy, "My Butt is big and round like the letter C, and 10,000 lunges have made it rounder but not smaller. And that's just fine. It's a space heater for my side of the bed. It's my ambassador. To those who walk behind me, it's a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that's just fine. And those who might scorn it are invited to kiss it. Just do it." Other ads refer to "thunder thighs," legs that "were once two hairy sticks" and shoulders that "aren't dainty."

Posted by Jeff at August 16, 2005 08:06 AM | TrackBack